Content for the win

A supplement to Bonehook's Newsletter

18 notes

designweekportland:

Design Clarifies by the brilliant and talented Mel Larsen.
Last year we asked 100 of Portland’s best and brightest a big, important question: "What is Design?" The responses were delightful—silly, insightful and honest—and made for fantastic portraits of the many practitioners of design here in our great city.
This year we want to know, "What does Design do?" Design alters. Design disrupts. Design informs. Design inspires. Design clarifies. We are eager to dive deeper this year, and to focus on Design as an agent of change—an active pursuit. A challenge.
Lucky for us, more of Portland’s movers and shakers are helping interpret these ideas visually. We’ll be sharing the results online and out in the world over the coming months, and we can’t wait.
As always, you can join the conversation on Twitter with our hashtag, #dwpdx.
More soon.

designweekportland:

Design Clarifies by the brilliant and talented Mel Larsen.

Last year we asked 100 of Portland’s best and brightest a big, important question: "What is Design?" The responses were delightful—silly, insightful and honest—and made for fantastic portraits of the many practitioners of design here in our great city.

This year we want to know, "What does Design do?" Design alters. Design disrupts. Design informs. Design inspires. Design clarifies. We are eager to dive deeper this year, and to focus on Design as an agent of change—an active pursuit. A challenge.

Lucky for us, more of Portland’s movers and shakers are helping interpret these ideas visually. We’ll be sharing the results online and out in the world over the coming months, and we can’t wait.

As always, you can join the conversation on Twitter with our hashtag, #dwpdx.

More soon.

0 notes

IBT began using metrics to help tailor coverage to what readers wanted.

“We began to shift the culture to serve a different type of demand, so we were getting cues back from our audience,” Mr. Davis said.

Dry corporate-earnings articles larded with financial data, for example, were poorly read. But Mr. Davis discovered that readers landed on earnings pieces by searching for a company’s products. So IBT began to de-emphasize numbers in earnings stories while highlighting a company’s product pipeline.

Tiny Digital Publisher to Put Newsweek Back in Print - NYTimes.com